Case Studies
10 min read

5K to 15K daily deliveries without adding ops staff

OT
OneTracker Team
Logistics Strategy
Jan 2026

The Scaling Bottleneck

An e-commerce client reached their operational limit at 5,000 deliveries per day. Every additional parcel added more complexity to the dispatch process, requiring more manual checks and route adjustments. To reach their goal of 15,000 deliveries, they estimated they would need to triple their ops staff—a move that would have decimated their profit margins.

Implementation: Automated Dispatching

We replaced their manual sorting and planning process with a fully automated 'Zero-Touch' dispatch system. Orders from their Shopify and Magento stores were fed directly into OneTracker's API. The system then automatically validated addresses, assigned the optimal carrier based on the delivery service level, and generated labels in the warehouse instantly.

Route Optimisation: The Game Changer

By using our cloud-native route optimisation engine, the system clustered deliveries geographically. Instead of drivers criss-crossing the city, routes were dense and logical, increasing the average deliveries per driver by 35%.

Key Outcomes:

  • 300% Volume Growth: Scaled from 5K to 15K daily parcels.
  • Fixed Headcount: The ops team remained at 6 people.
  • Improved SLAs: On-time delivery rates improved from 92% to 98.4%.
#Logistics#Efficiency#Technology

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